To be effective for your business, an explainer video should: It will let them learn what you offer and how this can be of value to them. What Makes a Good Explainer Video?Ī good explainer video should communicate your message to the customer clearly and give them an understanding of your mission, product, or service. No matter what type of explainer video you want to create, a well-made, high-quality explainer video can help promote your business, entice customers to try your product or service, and boost conversions. Companies often place them on their websites or social media channels. It can be made as a live-action video, a cartoon with animated characters, or an illustrated whiteboard story. It’s typically used in online marketing to demonstrate how something works or what a company does. What are Explainer Videos?Īn explainer video is a short video that focuses on explaining a product, service, or concept. Share them on social media or bookmark this article to revisit any time. For your convenience, we’ve divided them into five groups, from live-action video tools to animated video software. This is a roundup of the 20 best explainer video software solutions that can help you create compelling videos and improve your marketing.

Open source whiteboard video software