The ecommerce pages are easy to navigate, so your customers can find what they need quickly and easily.

Squarespace templates are sleek and modern and feature plenty of white space. Squarespace is hands down the best ecommerce website builder for online store owners looking for high-end site design. If ecommerce isn’t your big moneymaker-but you do sell some merch on the side-Wix Ecommerce is a great solution. So in the end, we think Wix Ecommerce is probably the best website builder for online store owners whose businesses have multiple revenue streams (e.g., a podcast that primarily makes money from its content but sells merch on the side). It’s not just you either-your customers will be protected with secure payments and sensitive data encryption. Plus, Wix provides enterprise-grade security to all sites with a dedicated security team monitoring everything.

Still, Wix Ecommerce was easily customizable, and we ended up loving our ecommerce website design-even if the back-end ecommerce features were a little lacking without extra apps to bolster them. We have to wonder what the point of custom SEO settings are when the builder undoes a chunk of our work anyway. For instance, we could customize URLs to help search engines find our site, but Wix would sometimes add random strings of text at the end of our product and blog post URLs. We were also a bit frustrated with the quirky SEO customization on the builder. But we weren’t able to add details like dimensions or custom shipping costs-both details you can add to your products on more large-scale ecommerce options like BigCommerce and even Squarespace. We were able to create a beautiful store using Wix Ecommerce, but we noticed that we didn’t quite get the powerful ecommerce tools offered by dedicated ecommerce solutions like BigCommerce or Shopify.įor instance, we were able to include a lot of details about each product we uploaded, including inventory numbers, custom SKUs, and product weight.

Best free ecommerce app builder